Understanding Google Algorithm Updates

Every business with a website needs to prioritize Google. In fact, Google claims more than 90% of all web searches currently. If your site isn’t prioritized for Google, you are losing a lot of traffic in the process. In fact, Google is the main resource where people in your target market could find your website. That is why you need to watch out for the latest Google algorithm updates in 2018/19. But even if you have been doing everything right until now, you may fear that your hard work can be undone in a second when Google rolls out their next algorithm update. In fact, the latest survey revealed that B2B businesses have named search algorithm changes their #1 worry in 2019. These fears are not unfounded. There have been many instances where businesses have seen significant drops in their search rankings due to sudden Google algorithm updates. Here is why you need to watch out for the latest algorithm updates from Google in order to preserve the rankings of your website.

Even an experienced SEO expert isn’t in a position to predict when an algorithm update would come. But you need to at least try to understand how Google works and what they really value. For this purpose, you need to stay on top of each algorithm update from Google and analyze its effects on your website. Such a tactic will provide useful insights into understanding what Google is expecting by rolling out such algorithm updates. On the other hand, creating a solid search engine optimization strategy for your website will help retain your position on Google and the other search engines.

Most of the updates rolled out by Google fall into different categories such as official named updates, broad core updates, and small functionality updates. The official named updates are the big updates that Google announces from time to time. These updates are given official names and get the most coverage in business and SEO publications. Most of these updates were named with the letter P. In fact, Panda, Penguin, and Pirate are a few examples of these official named updates. Penguin was about devaluing link spam in rankings while Panda panelized low-quality content. On the other hand, Google would roll out later versions of these updates for years after the first update has been rolled out.

Broad core updates are more common compared to official named updates. These updates occur almost on a daily basis. Google doesn’t reveal too much information on these updates. But SEO professionals can get an idea about these updates by analyzing which websites and pages have been affected by the update. On the other hand, smaller functionality updates are related to a specific type of functionality such as mobile-friendly updates, speed updates, and snipper updates rolled out by Google. Sometimes, Google will announce these updates in advance such as they did when rolling out the mobile-friendly update.

The aforementioned article provides information on why you need to watch out for the latest algorithm updates from Google in order to preserve the rankings of your website.