What SEO Web Design Best Practices Should You Incorporate Into Your Site?

If you want your website to be successful, then you know you have to go about doing search engine optimization for it. It’s not enough to just build it and wait for people to show up. You need to do many things to make it organically rise in the natural search listings that Google, Yahoo, and Bing show their users. If you get on the first page and move up the listings on that first page, the users of those search engines will naturally trust your website more because they trust that search engine.

Some SEO matters are done off-page, primarily with getting backlinks. However, a lot of SEO work is done on-site. Keep reading to learn specific SEO web design best practices you can use.

First of all, don’t get tricked into thinking that PPC or paid advertising is in any way going to enhance your SERPs. It can definitely bring you traffic while you’re waiting for your SEO to kick in, which can admittedly take months, but it isn’t going to move you up the rankings in search engines.

Take a hard look at the loading speeds of your pages. This is actually an understated SEO factor that many overlook. Some even load up their pages with deep content and rich graphics assuming that everyone’s got broadband or better at home or the office, so it should have no trouble loading. For that matter, corporations might throttle their speeds to maintain free bandwidth, and home users might be competing with the music they’re streaming, a dozen other active browser tabs, and two family members video gaming and binge-watching something. Load times can still make people back out and try a different link, especially considering how many people are accessing online content through wireless connections on mobile devices.

Speaking of mobile devices, like smartphones, make sure you have a mobile version of every page of your site. Google is starting to show these first to many users, especially considering how smartphones have overtaken computers in terms of online use.

New technology is also influencing on-page SEO in other ways. Smartphones and home devices like Siri, Alexa, and Cortana are letting users just speak their questions instead of typing them in. That means you should have content focused on specific questions instead of keywords. If you can, make it the actual titles of your articles. Google now offers featured snippets for many spoken queries, and if you happen to claim such a golden spot, you’re the only website quoted to someone asking about it.

These are only a handful of the SEO web design best practices you might use to make your site more appealing to Google and other search engines. Use everyone you can in your own web design, and keep reading and learning to find out more, especially just to keep up with how much things change in this ever-fluid field. Having said that, many traditional elements, like internal link structures, alt tags, and keyword density still play their roles.

Expectations From A Houston SEO Company

There was a time when having a useful and valuable product was almost the guarantee of success in business. However, that is no longer the case due to intense competition in almost every business category. In case your business is struggling or is not doing as well as expected, it is time for you to hire the services of a Houston SEO company.

While most business owners are aware of the benefits of investing in search engine optimization, it is also important for you to set realistic expectations in terms of the time taken for SEO and need for continuous investment in order to maintain rankings. In this article, we’ll talk about the importance of setting realistic expectations for business owner when hiring a Houston SEO company.

It Takes Time

Search engine optimization is consistently regarded as one of the best marketing investments in terms of return on investment or ROI. However, you shouldn’t expect great results right from day one or even within the first few weeks or months depending on the competition in your particular category. In many cases, it should take anywhere from 4 to 6 months to see results. A well-designed SEO campaign should last anywhere from 12 to 18 months.

If an agency promises you quicker results, it is likely that they are using techniques that are going to harm your website’s rankings in the long run. So, stay away from such agencies.

Budget

Professional agencies have to spend a lot of money on testing different things in order to work out the factors that matter for high rankings. Also, it takes a lot of effort and time to get high quality links from other authority domains. Therefore, it is important for you to figure out the budget that you can afford to spend on SEO before you start looking for agencies. Needless to say, you will get better results with bigger budget but it does not mean that you cannot get a decent start with a decent budget.

Stay away from agencies that promise to deliver the moon at a low price as compared to the prices quoted by other agencies. Agencies that offer really cheap packages often outsource work and the lack of quality in their work shows. It’s better not to spend any money on cheap SEO as it will be a complete waste and you won’t get any results.

Continuous Investment

Unlike other forms of marketing, SEO requires continuous efforts in order to maintain rankings. Keep in mind that your competition is always increasing and therefore, the agency will need to continuously get more links and better quality content for your website in order to maintain rankings.

If the efforts are not maintained, you will most likely lose your rankings to your competitors. Once the initial SEO campaign has run its course, it won’t take much to maintain the rankings. However, you should never stop investing in SEO as starting from scratch every time is going to cost you a lot more money as compared to maintaining existing rankings.

Conclusion

Overall, it’s important to set realistic expectations when you start searching for a professional SEO agency. It’s recommended to communicate openly in order to understand the results you can expect from the SEO efforts done by the agency.

Understanding Google Algorithm Updates

Every business with a website needs to prioritize Google. In fact, Google claims more than 90% of all web searches currently. If your site isn’t prioritized for Google, you are losing a lot of traffic in the process. In fact, Google is the main resource where people in your target market could find your website. That is why you need to watch out for the latest Google algorithm updates in 2018/19. But even if you have been doing everything right until now, you may fear that your hard work can be undone in a second when Google rolls out their next algorithm update. In fact, the latest survey revealed that B2B businesses have named search algorithm changes their #1 worry in 2019. These fears are not unfounded. There have been many instances where businesses have seen significant drops in their search rankings due to sudden Google algorithm updates. Here is why you need to watch out for the latest algorithm updates from Google in order to preserve the rankings of your website.

Even an experienced SEO expert isn’t in a position to predict when an algorithm update would come. But you need to at least try to understand how Google works and what they really value. For this purpose, you need to stay on top of each algorithm update from Google and analyze its effects on your website. Such a tactic will provide useful insights into understanding what Google is expecting by rolling out such algorithm updates. On the other hand, creating a solid search engine optimization strategy for your website will help retain your position on Google and the other search engines.

Most of the updates rolled out by Google fall into different categories such as official named updates, broad core updates, and small functionality updates. The official named updates are the big updates that Google announces from time to time. These updates are given official names and get the most coverage in business and SEO publications. Most of these updates were named with the letter P. In fact, Panda, Penguin, and Pirate are a few examples of these official named updates. Penguin was about devaluing link spam in rankings while Panda panelized low-quality content. On the other hand, Google would roll out later versions of these updates for years after the first update has been rolled out.

Broad core updates are more common compared to official named updates. These updates occur almost on a daily basis. Google doesn’t reveal too much information on these updates. But SEO professionals can get an idea about these updates by analyzing which websites and pages have been affected by the update. On the other hand, smaller functionality updates are related to a specific type of functionality such as mobile-friendly updates, speed updates, and snipper updates rolled out by Google. Sometimes, Google will announce these updates in advance such as they did when rolling out the mobile-friendly update.

The aforementioned article provides information on why you need to watch out for the latest algorithm updates from Google in order to preserve the rankings of your website.