If you want your website to be successful, then you know you have to go about doing search engine optimization for it. It’s not enough to just build it and wait for people to show up. You need to do many things to make it organically rise in the natural search listings that Google, Yahoo, and Bing show their users. If you get on the first page and move up the listings on that first page, the users of those search engines will naturally trust your website more because they trust that search engine.
Some SEO matters are done off-page, primarily with getting backlinks. However, a lot of SEO work is done on-site. Keep reading to learn specific SEO web design best practices you can use.
First of all, don’t get tricked into thinking that PPC or paid advertising is in any way going to enhance your SERPs. It can definitely bring you traffic while you’re waiting for your SEO to kick in, which can admittedly take months, but it isn’t going to move you up the rankings in search engines.
Take a hard look at the loading speeds of your pages. This is actually an understated SEO factor that many overlook. Some even load up their pages with deep content and rich graphics assuming that everyone’s got broadband or better at home or the office, so it should have no trouble loading. For that matter, corporations might throttle their speeds to maintain free bandwidth, and home users might be competing with the music they’re streaming, a dozen other active browser tabs, and two family members video gaming and binge-watching something. Load times can still make people back out and try a different link, especially considering how many people are accessing online content through wireless connections on mobile devices.
Speaking of mobile devices, like smartphones, make sure you have a mobile version of every page of your site. Google is starting to show these first to many users, especially considering how smartphones have overtaken computers in terms of online use.
New technology is also influencing on-page SEO in other ways. Smartphones and home devices like Siri, Alexa, and Cortana are letting users just speak their questions instead of typing them in. That means you should have content focused on specific questions instead of keywords. If you can, make it the actual titles of your articles. Google now offers featured snippets for many spoken queries, and if you happen to claim such a golden spot, you’re the only website quoted to someone asking about it.
These are only a handful of the SEO web design best practices you might use to make your site more appealing to Google and other search engines. Use everyone you can in your own web design, and keep reading and learning to find out more, especially just to keep up with how much things change in this ever-fluid field. Having said that, many traditional elements, like internal link structures, alt tags, and keyword density still play their roles.