What a Good Banner Designer Can Do For You

If you are having a problem with designing a good banner, it is better to call an expert. An expert designer can charge you a handsome amount for designing a set of banners. Will that investment is worth for your business? When you place your ads on other websites, you want to make sure that your banner is good enough to advertise your business.
You need a banner designer to create a banner that will ’sell’.

A Good Banner Designer Can Give You The Following Benefits:

Creative design: A banner designer can apply his original work and creativity in the designs. The graphics and text should convince the consumer to click on the online ads. An expert ad designer will make a design that will be uncommon and unique. This design will be certainly better than the free banner templates available on the web.

Custom size: A designer can design your banners in custom and standard sizes. He can suggest you what sizes are appropriate for the available space for your banner.

Banner format supported: Output of banner graphics can be delivered in ‘JPG’, ‘GIF’ and ‘SWF’ formats. A banner designer can deliver you output in any of these formats or in all formats.

Animation or still banner: According to your requirement, your banner designer can make a banner in still graphics or in animation. Animated banners will draw much attention and can put more content within it. Also, your animated banner designer will deliver the animated banner in your preferred ‘GIF’ or ‘SWF’ format. An expert designer can also design low-cost static banners which can be quite innovative in design.

File size: Banner sizes should be optimized and should be faster loading on web pages. In popular publisher sites, the byte size is the main cause of concern. A good designer will keep your advertisement size minimum such that it is accepted in a major website of publishers.

Cost: When you are investing thousands of dollars for your business, you have to spend the money on right track. Otherwise, you may lose a big part of it. An expert designer can design a complete package at a reasonable price that is negligible compared to the advertising expenses.

With these benefits, your banner packages will get designed in the hands of an expert designer. A top-notch banner designer can design a wonderful banner that will generate enough clicks to reap your profits.

How to Make Creative and Effective Banners For Your Website

Banners are often the first things that we see on a website and most often, banners are also the first things that can catch our attention when we visit a site. If you have a website and you want to make your own creative website banners to make your website more appealing and attractive, read on to find some tips that you might find useful.

Banners these days are also used as a tool in online advertising and not just something that introduces your website to online readers. If you don’t want to have banners that are of similar designs with other websites and advertisers, and if you want to make creative website banners for your website, you may want to explore and learn how to make your own. Here are some tips that may guide you in making your own banners – whether for your website of for your ads.

– Stick to the standard size of banners. Especially if you do advertising with your banners, it is important that the banner loads faster than the patience of the people waiting for the banner to load.

– Be sure always that you have edited and proofread your texts for grammar as well as a misspelling. These are among the basics that you have to check out.

– Choose your colors wisely. Yes, you may choose attractive colors to catch attention, but make sure too that you are not distracting the readers. Avoid glaring colors that are not reader-friendly. If you are making banner ads, you can also make banners that blend well with the color of the website you are putting it in.

– Add movements. Animated banners often catch more attention than the static ones, thus take advantage of this. Be creative in adding movements to your banners. However, keep in mind too that too much animation can also annoy readers, thus make sure also that your animations are not distracting but appealing. You can also make use of creative ideas such as changing of images when the mouse hovers over it, or changing of colors – minimal animation can work well too.

– Using flash in your banners is also another good point in making attention-grabbing banners. However, you have to keep in mind that these may not appear on the screen for users that do not have plug-ins to allow flash banners to show. If you don’t want to risk it, you can, however, opt to use the animated GIF format to add movements in your banner.

– Have a professional looking banner. Of course, you have to make sure you are using images that are clear and not blurry. Also, make sure that your banners are properly aligned with and are not pixelated.

Keep these tips in mind if you are making creative website banners. Although there is no limit as to the design of your banners, it is also important to avoid some things that might forfeit the purpose of your banners.

How to Improve the Click Through Rates on Your Banner Ad

There is a very simple rule when it comes to creating effective banner advertisements: if it doesn’t drive people to take action, it isn’t worth the time it took you to make it. If you want to create banners that actually get clicks and bring traffic to your website or affiliate offer, you need to have an understanding of human behavior and why we take action. Fortunately, we can break all of this down into some very simple steps.

Step-By-Step Banner Ad Creation

Use Vibrant Colors – the first step to getting clicks is getting eyes on your banner ad. The quickest and easiest way to do that is to make it easily visible. Use colors that compliment each other and attract attention.

Include a Strong Call to Action – the number one mistake of new salesmen is to forget to ask for the sale. They’ll give their pitch, tell their prospect why they should buy, but they never take that one extra step that actually seals the deal. Make sure your banner ad clearly tells your viewers what you would like them to do, like: “Click Here!”

Tell Them What They’ll Get – just because you tell them what to do, doesn’t mean they will. If you want clicks the first step is to ask for it, the second is to tell them what they’re going to get if they do click. What will you give them? Why is what you’ve got better than anyone else? Why should they pay attention to you over your competition?

Show Them Their Future – now that you’ve asked them for their click and told them what you’ll give them in return, it’s time to show them what life will be like after they’ve bought your product, signed up for your email list or done whatever it is you’d like them to do. Use graphics in your ad that clearly tell a story. Don’t just pick a stock photo you like, make sure it’s clearly painting an emotional picture of what life will be like for your prospects after they click.

All of this is tapping into the human psychology component I mentioned earlier. People want clear direction, a better future and we all want to know what’s in it for us. Stick to the rules and you’ll greatly improve your click-through rate. Just remember that the quickest way to fail is to focus on you and your bottom line instead of on your customers and prospects best interests.