What SEO Web Design Best Practices Should You Incorporate Into Your Site?

If you want your website to be successful, then you know you have to go about doing search engine optimization for it. It’s not enough to just build it and wait for people to show up. You need to do many things to make it organically rise in the natural search listings that Google, Yahoo, and Bing show their users. If you get on the first page and move up the listings on that first page, the users of those search engines will naturally trust your website more because they trust that search engine.

Some SEO matters are done off-page, primarily with getting backlinks. However, a lot of SEO work is done on-site. Keep reading to learn specific SEO web design best practices you can use.

First of all, don’t get tricked into thinking that PPC or paid advertising is in any way going to enhance your SERPs. It can definitely bring you traffic while you’re waiting for your SEO to kick in, which can admittedly take months, but it isn’t going to move you up the rankings in search engines.

Take a hard look at the loading speeds of your pages. This is actually an understated SEO factor that many overlook. Some even load up their pages with deep content and rich graphics assuming that everyone’s got broadband or better at home or the office, so it should have no trouble loading. For that matter, corporations might throttle their speeds to maintain free bandwidth, and home users might be competing with the music they’re streaming, a dozen other active browser tabs, and two family members video gaming and binge-watching something. Load times can still make people back out and try a different link, especially considering how many people are accessing online content through wireless connections on mobile devices.

Speaking of mobile devices, like smartphones, make sure you have a mobile version of every page of your site. Google is starting to show these first to many users, especially considering how smartphones have overtaken computers in terms of online use.

New technology is also influencing on-page SEO in other ways. Smartphones and home devices like Siri, Alexa, and Cortana are letting users just speak their questions instead of typing them in. That means you should have content focused on specific questions instead of keywords. If you can, make it the actual titles of your articles. Google now offers featured snippets for many spoken queries, and if you happen to claim such a golden spot, you’re the only website quoted to someone asking about it.

These are only a handful of the SEO web design best practices you might use to make your site more appealing to Google and other search engines. Use everyone you can in your own web design, and keep reading and learning to find out more, especially just to keep up with how much things change in this ever-fluid field. Having said that, many traditional elements, like internal link structures, alt tags, and keyword density still play their roles.

Expectations From A Houston SEO Company

There was a time when having a useful and valuable product was almost the guarantee of success in business. However, that is no longer the case due to intense competition in almost every business category. In case your business is struggling or is not doing as well as expected, it is time for you to hire the services of a Houston SEO company.

While most business owners are aware of the benefits of investing in search engine optimization, it is also important for you to set realistic expectations in terms of the time taken for SEO and need for continuous investment in order to maintain rankings. In this article, we’ll talk about the importance of setting realistic expectations for business owner when hiring a Houston SEO company.

It Takes Time

Search engine optimization is consistently regarded as one of the best marketing investments in terms of return on investment or ROI. However, you shouldn’t expect great results right from day one or even within the first few weeks or months depending on the competition in your particular category. In many cases, it should take anywhere from 4 to 6 months to see results. A well-designed SEO campaign should last anywhere from 12 to 18 months.

If an agency promises you quicker results, it is likely that they are using techniques that are going to harm your website’s rankings in the long run. So, stay away from such agencies.

Budget

Professional agencies have to spend a lot of money on testing different things in order to work out the factors that matter for high rankings. Also, it takes a lot of effort and time to get high quality links from other authority domains. Therefore, it is important for you to figure out the budget that you can afford to spend on SEO before you start looking for agencies. Needless to say, you will get better results with bigger budget but it does not mean that you cannot get a decent start with a decent budget.

Stay away from agencies that promise to deliver the moon at a low price as compared to the prices quoted by other agencies. Agencies that offer really cheap packages often outsource work and the lack of quality in their work shows. It’s better not to spend any money on cheap SEO as it will be a complete waste and you won’t get any results.

Continuous Investment

Unlike other forms of marketing, SEO requires continuous efforts in order to maintain rankings. Keep in mind that your competition is always increasing and therefore, the agency will need to continuously get more links and better quality content for your website in order to maintain rankings.

If the efforts are not maintained, you will most likely lose your rankings to your competitors. Once the initial SEO campaign has run its course, it won’t take much to maintain the rankings. However, you should never stop investing in SEO as starting from scratch every time is going to cost you a lot more money as compared to maintaining existing rankings.

Conclusion

Overall, it’s important to set realistic expectations when you start searching for a professional SEO agency. It’s recommended to communicate openly in order to understand the results you can expect from the SEO efforts done by the agency.

Understanding Google Algorithm Updates

Every business with a website needs to prioritize Google. In fact, Google claims more than 90% of all web searches currently. If your site isn’t prioritized for Google, you are losing a lot of traffic in the process. In fact, Google is the main resource where people in your target market could find your website. That is why you need to watch out for the latest Google algorithm updates in 2018/19. But even if you have been doing everything right until now, you may fear that your hard work can be undone in a second when Google rolls out their next algorithm update. In fact, the latest survey revealed that B2B businesses have named search algorithm changes their #1 worry in 2019. These fears are not unfounded. There have been many instances where businesses have seen significant drops in their search rankings due to sudden Google algorithm updates. Here is why you need to watch out for the latest algorithm updates from Google in order to preserve the rankings of your website.

Even an experienced SEO expert isn’t in a position to predict when an algorithm update would come. But you need to at least try to understand how Google works and what they really value. For this purpose, you need to stay on top of each algorithm update from Google and analyze its effects on your website. Such a tactic will provide useful insights into understanding what Google is expecting by rolling out such algorithm updates. On the other hand, creating a solid search engine optimization strategy for your website will help retain your position on Google and the other search engines.

Most of the updates rolled out by Google fall into different categories such as official named updates, broad core updates, and small functionality updates. The official named updates are the big updates that Google announces from time to time. These updates are given official names and get the most coverage in business and SEO publications. Most of these updates were named with the letter P. In fact, Panda, Penguin, and Pirate are a few examples of these official named updates. Penguin was about devaluing link spam in rankings while Panda panelized low-quality content. On the other hand, Google would roll out later versions of these updates for years after the first update has been rolled out.

Broad core updates are more common compared to official named updates. These updates occur almost on a daily basis. Google doesn’t reveal too much information on these updates. But SEO professionals can get an idea about these updates by analyzing which websites and pages have been affected by the update. On the other hand, smaller functionality updates are related to a specific type of functionality such as mobile-friendly updates, speed updates, and snipper updates rolled out by Google. Sometimes, Google will announce these updates in advance such as they did when rolling out the mobile-friendly update.

The aforementioned article provides information on why you need to watch out for the latest algorithm updates from Google in order to preserve the rankings of your website.

What a Good Banner Designer Can Do For You

If you are having a problem with designing a good banner, it is better to call an expert. An expert designer can charge you a handsome amount for designing a set of banners. Will that investment is worth for your business? When you place your ads on other websites, you want to make sure that your banner is good enough to advertise your business.
You need a banner designer to create a banner that will ’sell’.

A Good Banner Designer Can Give You The Following Benefits:

Creative design: A banner designer can apply his original work and creativity in the designs. The graphics and text should convince the consumer to click on the online ads. An expert ad designer will make a design that will be uncommon and unique. This design will be certainly better than the free banner templates available on the web.

Custom size: A designer can design your banners in custom and standard sizes. He can suggest you what sizes are appropriate for the available space for your banner.

Banner format supported: Output of banner graphics can be delivered in ‘JPG’, ‘GIF’ and ‘SWF’ formats. A banner designer can deliver you output in any of these formats or in all formats.

Animation or still banner: According to your requirement, your banner designer can make a banner in still graphics or in animation. Animated banners will draw much attention and can put more content within it. Also, your animated banner designer will deliver the animated banner in your preferred ‘GIF’ or ‘SWF’ format. An expert designer can also design low-cost static banners which can be quite innovative in design.

File size: Banner sizes should be optimized and should be faster loading on web pages. In popular publisher sites, the byte size is the main cause of concern. A good designer will keep your advertisement size minimum such that it is accepted in a major website of publishers.

Cost: When you are investing thousands of dollars for your business, you have to spend the money on right track. Otherwise, you may lose a big part of it. An expert designer can design a complete package at a reasonable price that is negligible compared to the advertising expenses.

With these benefits, your banner packages will get designed in the hands of an expert designer. A top-notch banner designer can design a wonderful banner that will generate enough clicks to reap your profits.

How to Make Creative and Effective Banners For Your Website

Banners are often the first things that we see on a website and most often, banners are also the first things that can catch our attention when we visit a site. If you have a website and you want to make your own creative website banners to make your website more appealing and attractive, read on to find some tips that you might find useful.

Banners these days are also used as a tool in online advertising and not just something that introduces your website to online readers. If you don’t want to have banners that are of similar designs with other websites and advertisers, and if you want to make creative website banners for your website, you may want to explore and learn how to make your own. Here are some tips that may guide you in making your own banners – whether for your website of for your ads.

– Stick to the standard size of banners. Especially if you do advertising with your banners, it is important that the banner loads faster than the patience of the people waiting for the banner to load.

– Be sure always that you have edited and proofread your texts for grammar as well as a misspelling. These are among the basics that you have to check out.

– Choose your colors wisely. Yes, you may choose attractive colors to catch attention, but make sure too that you are not distracting the readers. Avoid glaring colors that are not reader-friendly. If you are making banner ads, you can also make banners that blend well with the color of the website you are putting it in.

– Add movements. Animated banners often catch more attention than the static ones, thus take advantage of this. Be creative in adding movements to your banners. However, keep in mind too that too much animation can also annoy readers, thus make sure also that your animations are not distracting but appealing. You can also make use of creative ideas such as changing of images when the mouse hovers over it, or changing of colors – minimal animation can work well too.

– Using flash in your banners is also another good point in making attention-grabbing banners. However, you have to keep in mind that these may not appear on the screen for users that do not have plug-ins to allow flash banners to show. If you don’t want to risk it, you can, however, opt to use the animated GIF format to add movements in your banner.

– Have a professional looking banner. Of course, you have to make sure you are using images that are clear and not blurry. Also, make sure that your banners are properly aligned with and are not pixelated.

Keep these tips in mind if you are making creative website banners. Although there is no limit as to the design of your banners, it is also important to avoid some things that might forfeit the purpose of your banners.

How to Improve the Click Through Rates on Your Banner Ad

There is a very simple rule when it comes to creating effective banner advertisements: if it doesn’t drive people to take action, it isn’t worth the time it took you to make it. If you want to create banners that actually get clicks and bring traffic to your website or affiliate offer, you need to have an understanding of human behavior and why we take action. Fortunately, we can break all of this down into some very simple steps.

Step-By-Step Banner Ad Creation

Use Vibrant Colors – the first step to getting clicks is getting eyes on your banner ad. The quickest and easiest way to do that is to make it easily visible. Use colors that compliment each other and attract attention.

Include a Strong Call to Action – the number one mistake of new salesmen is to forget to ask for the sale. They’ll give their pitch, tell their prospect why they should buy, but they never take that one extra step that actually seals the deal. Make sure your banner ad clearly tells your viewers what you would like them to do, like: “Click Here!”

Tell Them What They’ll Get – just because you tell them what to do, doesn’t mean they will. If you want clicks the first step is to ask for it, the second is to tell them what they’re going to get if they do click. What will you give them? Why is what you’ve got better than anyone else? Why should they pay attention to you over your competition?

Show Them Their Future – now that you’ve asked them for their click and told them what you’ll give them in return, it’s time to show them what life will be like after they’ve bought your product, signed up for your email list or done whatever it is you’d like them to do. Use graphics in your ad that clearly tell a story. Don’t just pick a stock photo you like, make sure it’s clearly painting an emotional picture of what life will be like for your prospects after they click.

All of this is tapping into the human psychology component I mentioned earlier. People want clear direction, a better future and we all want to know what’s in it for us. Stick to the rules and you’ll greatly improve your click-through rate. Just remember that the quickest way to fail is to focus on you and your bottom line instead of on your customers and prospects best interests.